Indias Biggest Cinema Chains Respond to Jio First-Day-First-Show

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Posted on Tue Aug 13 2019 | 5:04 pm

Less than a day since Reliance Jio’s “First-Day-First-Show” announcement, India’s cinema chains in PVR Cinemas, and INOX have responded to Jio’s strategy that represents a threat to their business model, stressing the value of theatrical experience to filmmakers, industry, and audiences.

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